Hello, I'm Beata, a digital designer located in Poland, driven by my enthusiasm for crafting user experiences that are both smooth and enjoyable.  My mission is to transform your visions and ideas into well-defined, user-centric products.

My expertise

My expertise spans a wide range of design domains, including applications, digital products, websites, and graphic design in close collaboration with clients, users, and team members.

User Research

User research involves gathering insights into user behavior, needs, and preferences. I employ various methods such as conducting user interviews, surveys, and usability testing to gain a deep understanding of the target audience. By delving into qualitative and quantitative data, I uncover valuable insights that guide the design process towards creating intuitive and user-centered solutions.

Conducting Workshops

Facilitating co-creation workshops with clients and users fosters collaboration and aligns stakeholders towards a common vision. Through interactive sessions, I engage participants in ideation, problem-solving, and decision-making processes. These workshops not only generate innovative ideas but also promote a shared understanding of project objectives and user needs, driving the design direction forward.

User Flow Design

User flow design involves visualizing the pathways users take within a product or website to accomplish their goals. By mapping out user journeys and interactions, I identify pain points, opportunities for improvement, and areas of optimization. This holistic perspective enables me to craft seamless and intuitive experiences that enhance user satisfaction and engagement.

Content Strategy

Effective content strategy is essential for delivering meaningful and engaging experiences to users. By conducting user research and analyzing data, I develop content strategies that align with user needs and business objectives. Whether it's crafting compelling copy, structuring information hierarchy, or optimizing content for search engines, I ensure that content resonates with the target audience and enhances the overall user experience.

User Interface Design

User interface design encompasses creating visually appealing and intuitive interfaces across a variety of digital platforms. From simple websites to complex applications, I leverage my expertise in design principles, typography, color theory, and interaction design to craft interfaces that are both aesthetically pleasing and user-friendly. By focusing on clarity, consistency, and functionality, I strive to create interfaces that delight users and drive engagement.

Design System

A design system is a comprehensive set of guidelines, components, and assets that ensure consistency and efficiency across digital products. As a design system advocate, I collaborate with cross-functional teams to establish and maintain cohesive design systems for complex platforms. By defining standards, patterns, and best practices, I streamline the design process, promote scalability, and foster collaboration among designers and developers.


Accessibility is integral to creating inclusive and equitable experiences for all users, regardless of their abilities or disabilities. I adhere to accessibility standards such as WCAG (Web Content Accessibility Guidelines) to ensure that designs are perceivable, operable, understandable, and robust. By implementing accessible design practices from the outset, I strive to make digital products more inclusive and accessible to everyone.


As a senior UX/UI designer, I provided guidance and mentorship to junior designers, empowering them to grow and develop their skills. Through constructive feedback, coaching, and knowledge sharing, I support their professional development and help them navigate challenges in their projects. By fostering a culture of continuous learning and collaboration, I contribute to the growth and success of the design team as a whole.

Client-consultant meetings

Effective communication and collaboration with clients are essential for successful design projects. I lead client-consultant meetings to discuss project objectives, requirements, and timelines, ensuring alignment between stakeholders. By actively listening to client feedback, addressing concerns, and proposing strategic solutions, I build trust and foster long-lasting partnerships. Additionally, I collaborate closely with product owners and managers to implement design processes that meet both business and user needs effectively.

Let's build something great together

© 2024 Beata Poniatowska
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