Barry Callebaut

Callebaut advent calendar was created with unique content under each lock, where customers could come back every day for a chance to win. Each lock contained different types of content, such as “spot the difference”, “spin and win”, scratch cards or claw machine games. The campaign's main objective was to create new email subscribers, activate customers and generate awareness.
SERVICES
• Campaign Design
• Campaign Development
SCALE
Global
CLIENT
CALLEBAUT
AGENT
DOT.VU
GAME NAME

Spot the difference

This game was created to entertain and educate customers online. By spotting the differences between the two product images, customers would get a chance to scratch and win the prize instantly.
GAME NAME

Spin and win

Visitors must type in their email in exchange for a chance to spin the wheel and win a prize. Participants must land on the right spot to win the prize, which they can claim immediately by filling out a winner form with additional contact information.
GAME NAME

Claw game

Visitors had to fill out an initial lead form to access and play the game. The game allows visitors to control mechanical claws and navigate into the left and right. Once satisfied with the position, they could lower the claw for a chance to draw an item. If the item was successfully drawn, the visitor automatically won the prize.
GAME NAME

Hit the cake

Customers had to collect the items quickly to win a scratch card with the main prize.
GAME NAME

Tapping game

The users had to collect 100 points by tapping the image of Barry, the Callebaut mascot, to participate in the draw.
© 2024 Beata Poniatowska
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram