Breguet

Breguet is a Swatch-owned brand of luxury watches founded by Abraham-Louis Breguet. The brand is one of the oldest surviving watchmaking brands and a pioneer of numerous watchmaking technologies, such as Turbillon. It also produced the first wristwatch in 1810. Breguet wanted to create a puzzle where visitors were challenged to assemble a Tourbillon by getting the order of the 6 components right.
SERVICES
• Concept Development
• UI Design
• Graphic Design
• Campaign Development
SCALE
Switzerland, L'Abbaye
CLIENT
Breguet
AGENT
DOT
CONCEPT DESCRIPTION

Assembly Game

Breguet created a mini puzzle to be used at an event and displayed on iPads. The puzzles required participants to assemble a tourbillon as fast as possible, with their time being tracked. To participate, visitors were asked to fill out a lead form and could choose to participate in the competition, sign up for the newsletter and register for Breguer envest in the UK. The project aimed to engage people in the Breguet brand and collect new leads.
© 2024 Beata Poniatowska
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